Last week, I was in Singapore for the 30th anniversary celebration and regional launch of Charriol, a family-owned and operated international luxury brand that specializes in fine Swiss timepieces, jewellery and accessories. Don’t be embarrassed if it’s the first time you’ve heard of Charriol ’cause I, too, hadn’t heard of it before being invited to this media event. Now what was an entertainment blogger like myself doing there? Well I had never really checked out luxury products in my life (’cause I know I can’t afford it) so I thought why not?
To mark its historic 30 years, Charriol asserts its originality and unparalleled energy with a host of exciting additions in each collection – the culmination of two years’ product and brand development. Fresh from the prestigious BaselWorld international watch and jewellery show in Switzerland last March/April 2013, Charriol debuts in Asia the new additions to its St-Tropez™, Celtic®, Celtica™, and COLVMBVS™ ranges, and introduces the modern AEL watch collection as a new product line.
Besides getting to indulge a showcase and display of these elegant and stylish collections that I could never afford, I also got to meet with the founder and owner, Mr. Philippe Charriol, and his son, Alexandre.
When asked about the Malaysian market, Mr. Charriol expressed his confidence saying, “We believe Charriol completes an image, a spirit and a look to fashion-forward Malaysians who value both design and top quality in watches and jewellery. We would like to build and grow the brand in the country with the aim to make Malaysia a focal market in the near future. Wealth and appetite for luxury have been growing in Malaysia, as affluent Malaysians now seek for a brand that can reflect their personality and wealth. I believe Charriol caters to their discerning taste and lifestyle.”
Today, Charriol is currently distributed through a global network of 185 boutiques and 3,800 sales outlets. In Malaysia, the Charriol flagship boutique is located on the Adorn Floor of Kuala Lumpur’s own Starhill Gallery at Jalan Bukit Bintang. To view other exquisite Charriol creations, log on to charriol.com.
There were plenty of different designs showcased at event that day. Here, I handpicked as few (as a man and someone who knows nothing about luxury goods) that I think you might like:
|CHARRIOL St-Tropez Plum|
|CHARRIOL St-Tropez LOVE|
|CHARRIOL Lady AEL Watch White Ceramic|
|CHARRIOL Colvmbvs POWER RESERVE|
|CHARRIOL GRAN CELTICA Automatic Chrono|
|Now ain’t they pretty…|
|CHARRIOL COLVMBVS Automatic Lady and Grande Date GMT|
|CHARRIOL Jewelry TANGO|
|I admit, I could’ve moved away when the camera man came. Okay, that sounds wrong.|