Carlsberg Malaysia starts 2014 giving away RM80K prizes in cash

Carlsberg Malaysia Chinese New Year 2014 Horse

Find Carlsberg horse with an ‘A’, ‘B’ or ‘Z’ on bottle cap liners to win cash prizes

Well, drinkers, be sure to look out for those bottle caps and don’t let any bartenders or waiter steal your winning(s). I actually thought this promotional campaign was only going to kick off around Chinese New Year period but it apparently commenced on December 16th 2013. I guess it’s not too late considering that CNY is still many weeks away.

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From the official press release by Carlsberg Malaysia:

There are 30 cash prizes in tier 1 worth RM8,888 which will go to each of the lucky consumers who find a rearing Carlsberg horse image with an ‘A’ on the bottle cap liner from either a large bottle of Carlsberg, Asahi Super Dry or Danish Royal Stout at participating restaurants, food courts, hawker centres and coffee shops.

Carlsberg brings more festive cheer when consumers find a ‘B’ on the bottle cap liner. This time RM388 goes to each winner from a pool of 3,000 such prizes comprising tier 2.

In addition, lucky consumers who collect 3 bottle caps with ‘Z’ on the liner will get a chance to win RM888 merely by answering one simple question and signing Carlsberg creatively on contest forms. Consumers who spend above RM88 in a single receipt at selected outlets will also receive contest forms, putting them in the running to win more cash prizes worth RM888 each by completing the form and submitting it with their receipt.

Cash isn’t the only thing that consumers stand to win. Each contest form, also comes with the opportunity to bag fortnightly bonus prizes in the form of LED televisions courtesy of Carlsberg. Consumers are advised to submit their contest forms sooner rather than later to stand a greater chance of winning.

Discover a ‘C’ on the bottle cap liner? This will net 80,000 lucky winners a small bottle of Asahi Super Dry with which to toast the success and prosperity of their families and loved ones.

To redeem cash prizes from Carlsberg’s consumer promotion, consumers with ‘A’ or ‘B’ bottle cap liners can call the respective redemption centres, details of which can be found at participating outlets. ‘C’ bottle caps liners with the horse image can be redeemed immediately at participating outlets, where contest forms are also readily available.

So now with all these awesome prizes up for grabs now, it certainly calls for a Carlsberg… or Asahi Super Dry… or Danish Royal Stout!

For more information on the consumer promotion and other festive activities lined up, log on to or

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