Carlsberg launch Price of Passion 2 contest, VIP BPL experience awaits

Carlsberg Malaysia Price of Passion 2 launch at Movida Sunway Giza - Liverpool fans celebrating goals vs. Arsenal

Carlsberg Malaysia to send Price of Passion 2 winner to the UK for a VIP Barclay’s Premier League experience

Their Chinese New Year campaign hasn’t even ended and here they are, kicking off an even more attractive one. The official beer of the Barclay’s Premier League (BPL or EPL), Arsenal and Liverpool have launched the Price of Passion 2 challenge and like last year, the winner of the contest will get an exciting all-expenses-paid trip to the United Kingdom for a Carlsberg VIP BPL experience with a chance to watch their favourite team live later this season!

Carlsberg Malaysia Price of Passion 2 launch at Movida Sunway Giza - Juliet Yap & Jinny Boy

To participate, simply head over to Carlsberg’s Facebook Page and make a pledge (by 28th Feb) to carry out an act that is testatment to a Carlsberg fan’s passion for football. Pledges will also be accepted during Carlsberg viewing parties. Shortlisted fans will be assessed by a panel of judges on the creativity and passion of their pledges to determine the second Price of Passion winner. The winner will then be asked to fulfill his pledge just like Price of Passion 1’s winner Low Kah Wai here:

The launch was held at the Liverpool vs. Arsenal viewing party at Movida Sunway Giza Kota Damansara last Saturday night. As you can see in top photo, I was surrounded by highly passionate and overwhelmingly delighted Liverpool fans… and I was like the only person sitting there with an Arsenal jersey on. The game was already over within 20 minutes and I left at half time. Full time score 5 – 1. Sad day for the Gooners like myself but the league is far from over!

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