Carlsberg Malaysia: Win ‘Ultimate BPL Retreat’ & meet BPL legends

Carlsberg BPL EPL official trophy tour Malaysia 2014 group photo with Henrik Juel Andersen managing director

Carlsberg Malaysia’s new promo gives consumers chance to attend 2-day-1-night Ultimate BPL Retreat hosted by 4 EPL football legends

So the actual, real, official BPL/EPL trophy had come to our country and gone back home with its two friendly bodyguards from Barclays. There were plenty of people who turned up at the launch of the Carlsberg Official BPL Trophy Tour held at Publika KL last-last Friday (29 August 2014) and the queue to take photographs with the Cup was long despite the wet weather that day.

Carlsberg BPL EPL official trophyYes, the trophy doesn’t look marvelous in these photos, like as though it’s made of tin can materials, but if you see it right in front of you with your own eyes, it’s just absolutely majestically beautiful. Real gold and silver. No wonder why it needed two buff bodyguards to come all the way from England with it. Nobody was allowed to touch it when taking photos with it.

At the launch, Carlsberg also unveiled details of its latest consumer promotion which will run from September 1 to October 31 this year. Taking its second season’s consumer promotion to the next level, Carlsberg is giving each grand prize winner the money-can’t-buy opportunity to attend the ‘Ultimate BPL Retreat’ with three of their closest friends. Hosted by four bona fide legendary EPL football players (names to be revealed later), the retreat will see the group spending 2 days and 1 night immersed in a football experience like no other while strengthening the bond of friendship over ice-cold Carlsberg. You’d stand a chance to win the passes when you enjoy Carlsberg Green Label at participating coffee shops, food courts, restaurants, bars and bistros or when they buy the specially packaged 6-can BPL Match Pack.

At select coffee shops, food courts and restaurants, passes for four to the ‘Ultimate BPL Retreat’ and RM388 await each of the twelve lucky consumers who find a trophy icon on the bottle cap of a large (640ml) Carlsberg Geen Label bottle. The 36 lucky consumers who discover a hop leaf icon on their bottle caps will win a limited edition Carlsberg BPL referee jersey and RM188 each while 360 limited edition, Carlsberg BPL referee jerseys will go to consumers who find a jersey icon on their bottle cap.

At select bars and bistros, consumers who spend more than RM100 on Carlsberg in a single receipt can participate in the contest by answering a simple question via text message. Participants will get the chance to draw from a pool which includes 20 grand prizes, each consisting of four passes to the ‘Ultimate BPL Retreat’ as well as 360 consolation prizes of the limited edition Carlsberg BPL referee jersey.

Also, for the duration of the consumer promotion, whenever consumers buy a specially packaged 6-can BPL Match Pack of Carlsberg Green Label from participating hypermarkets and supermarkets, they might just be lucky enough to win a golden ticket for four to the ‘Ultimate BPL Retreat’. Consumers can also look forward to testing their BPL knowledge in the pub quizzes held during viewing parties throughout the season where they will also get a chance to win passes to the ultimate retreat.

For more information on Carlsberg’s Official BPL Trophy Tour and latest consumer promotion, visit Carlsberg Malaysia’s official Facebook Page here.

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