Carlsberg Malaysia CNY 2015 Promo to give away biggest single cash prize ever – RM1,000,000!

Carlsberg Malaysia CNY 2015 promo carlsberg millionaire chinese new year

One lucky local Carlsberg consumer will emerge as the Carlsberg Millionaire this Chinese New Year 2015

It’s probably still too early to talk about the next festive season but Carlsberg wasted no time as they’ve already started their new campaign to celebrate the coming Year of the Sheep. According to Managing Director of Carlsberg Malaysia Hendrik Juel Andersen, this is the single biggest Chinese New Year cash giveaway they have rewarded their consumers with – one lucky Carlsberg consumer will win RM1 million in cash! Here’s how you could stand a chance;

Carlsberg Millionaire Contest

(2 Jan. – 28 Feb. 2015)

  • You’d need to be the winner of a RM13,888 cash prize before you could stand a chance to win the RM1,000,000.
  • Check the underside of bottle caps of any large bottle of Carlsberg, Asahi Super Dry and Royal Stout purchased at participating restaurants, food courts, hawker centres and coffeeshops and look out for the Chinese character for ‘Smooth’ (順) to win a RM13,888 cash prize. Be sure to tell the food court fellows that you want to open the bottle caps yourself!
  • Alternatively, consumers who purchase a 24-can Carlsberg Festive Pack from participating supermarkets and hypermarkets simply need to check for the congratulatory message printed at the base of the tray to discover if they too can walk away with RM13,888 in cash. These consumers also stand to win RM200 shopping vouchers.
  • All 38 winners of RM 13,888 will be a contender for the Carlsberg Millionaire title. They will be invited to attend a special celebratory event in Klang Valley to find out who among them will become the first Carlsberg Millionaire, and receive the Grand Prize of RM1,000,000 in cash, making him or her the lucky recipient of a double windfall (bukan James Bond, itu langit jatuh).

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The campaign ends February 28th 2015. Basically just buy, buy, buy Carlsberg lah and it’ll either be your good fortune or misfortune (only if you bought too many and still didn’t win anything). You’d need to serve beer to some of your relatives during Chinese New Year anyway. So head out and get some now.

How to claim the cash prizes if you’ve got the bottle cap? I don’t know either. For more info, visit or

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